By 2003, the Surge Shield range had expanded to three models, and Thor had introduced an industrial-grade mains switchboard UPS. Within a year, the 600VA UPS became a staple, known for reliability and affordability.
In 2004, Nile’s son Sam Ausmus joined the company to drive sales in Queensland and on the East Coast. Sam would go on to dedicate 19 years to Thor before pursuing a sea change.
The year 2005 marked a major transition: Nile Ausmus sadly passed away after a short illness, and co-founder Roy Stokes retired. Leadership passed to George Forster-Jones, who assumed full management of the company. Around this time, Nick Forster-Jones returned from Africa, where he had been APE’s distributor, and joined Thor — bringing international distribution experience and continuity to the family-led business.
